Yesterday, TORSTAR and Ultraceuticals invited media into a world of Vitamin C for the launch of the new Ultra C10+ Firming Serum. TORSTAR drew on media and blogger relationships across beauty and lifestyle to host an educational breakfast held at the Botanic Gardens Restaurant, introducing guests to the new C10+ Firming Serum.

Breakfast was served to media as a two course meal of homemade granola followed by poached eggs and smoked salmon –both infused with a hint of citrus, tying the catering back into the product and event surroundings. This was followed by gluten-free orange cakes with herbal teas and coffee in front of an open fire.

An Ultra C10+ presentation covered the brand’s heritage and success as well as highlighting the benefits, results and ingredients of the new Ultra C10+ Firming Serum; and guests were gifted the serum on departure along with accompanying magazine on the product.

Notable guests included: Cleo Glyde (Sunday Style), Remy Duscher (VOGUE), Ricky Allen (VOGUE), Madeleine Boyd (Beauticate), Olivia Boyd-Smith (Sporteluxe), Sheree Youseff (Marie Claire), Elle McClure (Honey NINEMSN).