International cult beauty brand, Flower Beauty, will be exclusively available in over 300 Chemist Warehouse stores nationally as of January 2019.

The 100% cruelty-free and affordable luxe cosmetic brand is the brainchild of Award-winning actress and entrepreneur, Drew Barrymore, and is inspired by her years of experience in the makeup artists chair.

Its innovative high-quality ingredients and premium packaging have made Flower Beauty one of the fastest growing cosmetic brand in the US. Aimed at empowering women to embrace their own form of beauty, each product in the range is imbued with Drew’s signature soulful style and optimism. The global beauty community has been quick to celebrate the brand with multiple beauty awards from prestigious titles such as Cosmopolitan, Allure Beauty, Good Housekeeping, Woman’s Day and People.

“Since our launch in the US five years ago we have been thrilled to see how warmly our fans, editors, and influencers have embraced FLOWER, and after building this success in our home market now was the perfect moment to bring the brand to a wider international audience.  It has been Drew’s vision from the start to make FLOWER a brand for everyone – reflected in our tagline, Beauty Is For Everybody – and with the wide reach of Chemist Warehouse across Australia and our shared commitment to making beauty accessible and affordable for all, we are incredibly excited to start this new chapter for FLOWER Beauty.” David Hutchinson, Senior Vice President, Maesa.

Chemist Warehouse’s National Category Buyer – Fragrance and Beauty, Albina Reale says the launch of Flower is a huge milestone for the top ten retailers.

“Launching Flower Beauty is a massive step forward in ensuring our cosmetic department continues to stay on-trend on a global scale and more importantly, provide high-quality cosmetics at affordable price points to our shoppers. I have tried and tested the entire range and it’s seriously an incredible offering for such an accessible price.  We have absolutely loved working with Drew to bring the range to the Australian market and consumers should keep an eye out for what’s to come!”

Flower Beauty will be available exclusively to Chemist Warehouse stores nationwide and in addition, distributing online through chemistwarehouse.com.au and will stock over 100 SKUs ranging from $3.99 – $13.99 in price.

 

To read more : https://www.marieclaire.com.au/drew-barrymore-flower-beauty ,  https://www.instylemag.com.au/flower-beauty-Australia

 

For more information please contact Torstar : T: +61 2 9199 5200 Tory Archbold tory@torstar.com.au Fiona Titheridge  fionat@torstar.com.au