Images from SEAFOLLY’s new summer campaign, shot in Miami and featuring international superstar Gigi Hadid, have made the cover of the influential inserted News Ltd magazine, Sunday Style.

Hitting a readership of more than 1.2 million and media value of over half a million dollars, the stunning cover of Hadid in the SEAFOLLY Jungle Print bikini is the result of a multi-tiered strategy by TORSTAR, SEAFOLLY’s global communications partner.

The images of Hadid in SEAFOLLY are so engaging Sunday Style took the unusual move of using campaign imagery to tell an editorial story. The prized shots have also appeared on news.com.au and created a digital buzz across the social platforms surrounding the editorial release.