TORSTAR launched global lingerie giant Victoria’s Secret’s flagship store in Australia at The Fashion Capital, Chadstone Shopping Centre, Thursday, November 29, 2018.

The team at TORSTAR was responsible for all media communications, digital amplification, event creative and execution, which resulted in 1000 customers queuing up to be among the first to enter at the store’s 9am opening and an impressive 400 brand positive media pieces placed pre-launch, reaching millions of Australian consumers. Those who queued spoke enthusiastically about their love of the Victoria’s Secret brand and how they had followed the launch journey on social media and digital platforms.

Press highlights within 24 hours of store’s opening included broadcast coverage across Channel 7 and Channel 10, News.com.au, Daily Mail Australia, Vogue Australia, The Sydney Morning Herald, Marie Claire, 9Honey and POPSUGAR, making it one of the most successful retail launches in Australia.

TORSTAR also flew key media personalities to attend the prestigious Victoria’s Secret Show in New York. Our team managed, coordinated and transcribed interviews backstage at the world’s biggest fashion show to deliver exclusive, headline-grabbing stories for Australian media with international models including Gigi Hadid, Adriana Lima, Kendall Jenner and Behati Prinsloo.

The new space at Chadstone Shopping Centre is similar in design and layout to the retailer’s iconic location on New York’s 5th Ave. It features all the hallmarks of an epic Victoria’s Secret Store — hues of pink and black tones, wardrobe-style displays, bra fit experts and footage of Victoria’s Secret Fashion Show featured on the large screens.

VS Chadstone

backsTAFE

 

Click here to read more about the Victoria’s Secret Chadstone Store Launch:

7 News – https://7plus.com.au/seven-morning-news?episode-id=7MNN18-207

Inside Retailer – https://www.insideretail.com.au/news/first-full-range-victorias-secret-store-draws-1000-person-queue-201811

Vogue –  https://www.vogue.com.au/celebrity/events/inside-the-openingnbspof-the-victorias-secret-store-in-melbourne/image-gallery/a2c30c32f18566aa9fe79e80e2949363?pos=2

Grazia – https://grazia.com.au/articles/australias-first-ever-victorias-secret-lingerie-store-opens-with-a-bang-in-melbourne/

News.com.au – https://www.news.com.au/finance/business/retail/lingerie-giant-victorias-secret-opens-first-fullscale-australian-store-in-melbourne/news-story/7317374f72c637810e8722bed1350c95

 

Click here to read more about the 2018 Victoria’s Secret Fashion Show:

marie claire – https://www.marieclaire.com.au/victorias-secret-fashion-show-2018-review

Grazia –  https://grazia.com.au/articles/inside-victorias-secret-fashion-show-2018/