TORSTAR recently partnered with trend driven macro influencers attending Splendour In The Grass. Targeting influencer’s who drive engagement and online sales our #babesofmissguided included fashion forward influencers Cartia Mallan, Elisha Herbert, Youtuber Maxi Hansen, Actor/singer/DJ Dena Amy Kaplan and entrepreneur Pia Muehlenbeck generating a reach of 7,304,000 for the brand within a 24 hour period.

Our core focus was to spread the Missguided message of babe power, empowering young talent and real women to be a generation of unstoppable females. These macro influencers created content with high engagement success; notably Cartia Mallan at 8.4% and Elisha Herbert at 4.6% engagement on their curated posts; Elisha Herbert and Pia Muehlenbeck were regrammed on the Missguided Official Instagram of 2.3million followers. All influencers targeted for the campaign drove online sales. | @missguided | #babesofmissguided #missguidedfestival