Italian cult magazine GRAZIA launches in Australia this month as a robust pure-play with an original content offering geared to engage customers. The progressive approach to the resurrection of this much loved masthead is being led by Marne Schwartz, Nicole Keats Torrance, and investor Peter Howarth. returns to the Australian market with a streamlined and flat editorial structure with digital natives steering key pillars of luxury and high street fashion, beauty, culture and entertainment.

TORSTAR has worked closely with the executive team to reignite and reposition the brand, delivering insights and strategic direction ensuring that GRAZIA is back in the women’s fashion and lifestyle conversation across trade and consumer media. Also aligning with high profile influencers including fashion industry veteran Pip Edwards, Instagram sensation Pia Muehlenbeck, Fashion Blogger Nadia Fairfax and 9 others yet to be announced who join the experienced editorial team as Market Editors and leveraging a cumulative audience in excess of 10 million followers.

GRAZIA has also secured its position as The Official Media Partner of Mercedes-Benz Fashion Week Australia 2016. GRAZIA will be covering Fashion Week in multilingual video and social formats on behalf of IMG Fashion delivering global content to media, buyers and influencers.

GRAZIA is set to launch into the Australian landscape with aspirations to be the #1 women’s fashion and lifestyle platform. Watch this space….