TORSTAR has been appointed to lead the Australian launch for Protein World and Khloé Kardashian through strategic brand communication and influencer outreach programs. Tapping into Khloe’s 61.4million Instagram followers, the campaign launched with over 3.7m people wanting to know the scoop on her fitness regime delivering over 2,500 comments and a spike in online product sales.

Our core focus is to build and develop Australian engagement for the #PW30daychallenge delivering real-time brand communication and authentic brand stories that drive SEO. The Protein World 30 Day Challenge and Slender Plan are the first steps in a journey towards a more confident, healthier 2017.

TORSTAR has achieved editorial coverage on national highly recognised news and lifestyle platforms:

Pedestrian.TV – https://pedestrian.tv/news/health-and-fitness/khlo-kardashian-talks-her-biggest-insecurity-in-fl/18582beb-6951-415a-8290-95c93b64687f.htm

Body + Soul online – http://www.bodyandsoul.com.au/mind-body/wellbeing/the-surprising-thing-about-khloe-kardashians-fitness-plan/news-story/f2dc4a2f5648eb3519e2d37b13880987

Popsugar – http://www.popsugar.com.au/fitness/Khloe-Kardashian-Interview-Diet-Exercise-42993752

For further information please contact enquiries@torstar.com.au