TORSTAR is pleased to announce it has been appointed as the public relations agency for Australian retailer Bardot.

TORSTAR will develop and implement public relations strategies, creative eventing concepts and digital influencer activity to build overall brand awareness for the leading Australian fashion retailer in this market.

Established in 1996, Bardot now operates 85 freestanding stores within Australia. Currently, the store mix is comprised of 64 Bardot stores, 16 Bardot Junior stores and 5 Bardot Outlet stores. Outside of their retail footprint, Bardot services large wholesale accounts both domestically, Myer and The Iconic, and internationally, with partners such as Bloomingdale’s, Revolve Clothing, ASOS and Namshi. Within the next year, Bardot have planned for significant growth both locally and internationally.

Bardot remains a privately held, Australian fashion label owned and operated by husband and wife duo Basil Artemides (Chief Executive Officer) and Carol Skoufis (Creative Director).

Bardot CEO Basil Artemides said, “We are excited to increase our integrated communications profile with the appointment of TORSTAR. As one of Australia’s leading brand communications agencies, we look forward to utilising their expertise in enhancing awareness and creating authentic connections”.

Known as ‘Masters of the High Street’ TORSTAR is the first Australian PR and Communications agency to launch five international high-street retailers in this market including Zara, Topshop, Next, Shopbop and Forever 21. The synergies were there, and the decision for Bardot and Torstar to partner were a natural fit.

TORSTAR Founder and CEO Tory Archbold said,Bardot are a standout leader in our market. Not only is the partnership a testament to our mutual appreciation of the brand and the modern fashion landscape, but our ability to drive strategic communications, sales and awareness. Bardot are local retail experts with proven global vision and we look forward to collaborating with their internal team to take Bardot to the next level.”