On 18th of August 2015 TORSTAR and Australia’s number one selling Natural Skincare Brand, SUKIN announced their first Brand Ambassador, Bianca Cheah who will be the face of the brand and twelve month campaign titled #IAMSUKIN. Most commonly recognised through her online publication Sporteluxe.com, Bianca is Australia’s most stylish spokesperson across wellness, health and fitness.

The #IAMSUKIN campaign was shot by internationally renowned blogger Margaret Zhang, known for her innate creative capabilities and photographic skill.

The soon to be released #IAMSUKIN stills featuring Bianca was shot on glowing winters morning on Sydney’s beautiful Coogee Beach and will be utilised nationally as SUKIN’s point of sale throughout leading Australia independent pharmacies and national retailers such as Priceline.

To launch the partnership, an intimate luncheon was hosted at Chiswick Gardens for leading Sydney beauty and wellness print media and digital influencers.

Sukin brand founder Simon O’Connor says of the announcement “We saw Bianca as a natural fit for the Sukin brand. She’s a glowing example of an Australian woman leading a healthy, outdoors lifestyle. Bianca embodies the Sukin customer in every way and we’re thrilled to be working with her through our new #IAMSUKIN campaign.

In line with SUKIN’s brand ethos and use of natural ingredients, the setting was adorned with the most beautiful of blooms from Sweat Peas to Orchids, with jasmine and roses scenting the air. Guests dined on a seasonal winter share style menu, with customised sodas including Blueberry and Lavender and Lemonade.

Notable guests included Sigourney Cantelo (Beauticate), Eleanor Pendleton (Gritty Pretty), Justine Dunton-Rose (Pop Sugar), Cleo Glyde (Sunday Style), Ricky Allen (VOGUE), Stephanie Darling (Sunday Life)

TORSTAR were in charge of devising and activating all creative and event elements in relation to the launch of Bianca Cheah as Australian Brand Ambassador for SUKIN and the wider #IAMSUKIN Campaign.