Online fast fashion retailer Missguided has expanded into new headquarters in Trafford Park, Manchester. The brand has recruited more than 100 new starters in the last 12 months reaching a total of 320 employees and this move marks the fifth for the company since its inception six and a half years ago.

The four story, 45,000 sq ft, all glass building faces out over Manchester’s Media City. The ground floor, a dedicated social space for staff includes swings, interactive arcade games, a specially designed selfie tunnel and coffee shop. The downstairs’ spaces are a far cry from mainstream office, equip with a ‘floating’ meeting room, an all pink conference room and a design pallet that uses a recurring theme of black, white and nude pink – the Missguided brand colours. An in-house photo studio houses a dressing room, hair and make-up and enough room to shoot still photography and video footage to keep on top of daily content creation requirements.

Commenting on their latest move, Missguided Founder and CEO, Niten Passi, said: “Our new headquarters are a true embodiment of our brand and reflect both the culture and spirit of Missguided. When I found this building, I was keen to ensure that there would be dedicated areas throughout that didn’t fit the mould of a traditional office set up. Our ambition was to provide an inspirational and timeless working environment where teams could enjoy themselves and feel at their most creative and I think we achieved that with this office. I’m confident that it will be a great home for us for many years to come.”

Founded in 2009, Missguided is one of the fastest growing retailers in the UK and offers the latest in women’s clothing, footwear and accessories. The website carries over 6,000 products with new items landing daily and attracts over 15 million monthly visitors to shop from its collections. In response to consumer demand, the brand has recently launched sites in America, Australia and France and further international expansion is on the horizon. Missguided has experienced a period of rapid growth and, in 2015 alone, has seen the launch of numerous categories and concessions across multiple sites within US department store Nordstrom, Selfridges Trafford Centre and Exchange Square and on

With a loyal following of over 2.6M social media fans across multiple platforms, Missguided is a truly credible fashion source for 16-35 year old women across the globe.