In April 2015, SHOPBOP buyers Jenny Fuchs and Justin Warner visited Sydney for Mercedes Benz Fashion Week Australia.

As the brand’s retained Australian PR agency, TORSTAR leveraged the visit, a regular stop on the buying calendar, to generate press for SHOPBOP and create valuable networking opportunities for the brand.

TORSTAR worked around a tightly booked buying schedule over 5 days to generate a host of interview and profiling opportunities with strategically targeted Australian fashion media and mainstream news titles. In addition, TORSTAR secured invitations for the team to the highly-anticipated launch of Buro 24/7 attended by the who’s who of the Australian fashion industry.

Media coverage was generated across a broad spectrum of platforms including broadcast print and digital.

Highlights included on-air interviews with Ch7 and Ch9 national news, profiling with trade title Ragtrader, Sunday Telegraph MBFWA weekly wrap, and a profiling piece on digital fashion destination The Vault , including buyers picks with click to shop functionality.