TORSTAR was engaged in 2015 to launch and partners with the worlds #1 online beauty destination as their Australian digital agency. Our team drives real-time strategic communication so that the brand is included in beauty, fashion and lifestyle conversation across top tier digital and social media influencer’s platforms delivering daily SEO and sales to the online portal.

Our core focus is to build and develop an authentic following of Sephora adorers who understand the e-commerce journey and delight in purchasing an array of products for their skin, body and make-up needs. Sephora Collection is at the forefront of every story we place.

As an agency we develop real-time brand communication with our targeted database of influencers who are able to experience the world of in our studio space creating content which is shared across Sephora social media channels.


Recently TORSTAR has achieved editorial coverage in Australia’s highly coveted – This is the biggest mistake you’re making when shopping beauty online – Try on Sephora-approved lipstick from the comfort of your home


As well as top tier digital women’s beauty and lifestyle online destinations, Buro 24/7, Honey Nine, Popsugar and Grazia.

Buro 24/7 – You can now virtually try on thousands of lipsticks from home

Honey Nine – The perfect makeup mirror is on its way

Popsugar – Get The Victoria’s Secret Beauty Look for Under $50

Grazia – The 3 biggest eyebrow mistakes you need to stop making