To ensure SEPHORA Online was recognised as the destination for Australian beauty adorers nationally, leading Digital Influencer relations agency TORSTAR was appointed to manage all paid and un-paid activity to support the launch of Sephora.com.au within the Australian market. With 100% success across all campaign elements, TORSTAR’s strategy included paid social media posts, production of paid YouTube videos and an un-paid influencer seeding program. Paid digital influencer activity included leading bloggers Harper & Harley, Shannon XO and Chloe Morello.

Via a targeted national un-paid Influencer program, engaging content was created by leading Instagram stars such as Lion in the Wild, Ally Carey, A Girl Obsessed, Alexis Petsinis, Nadia Bartel, EJ Maxwell, Blush Hour Beauty.

Vlogger / You Tube sensations Lauren Curtis and Chloe Morello kept online audiences captivated with informative content with Sephora acknowledging the notable success of our territory during the Black Friday sale. “TORSTAR worked in line with Sephora.com.au to align the release of Lauren Curtis’ YouTube video with key sales messaging, a strategy that proved integral to driving online sales during this highly competitive retail period”, says Tory Archbold, CEO TORSTAR.