TORSTAR is pleased to announce it has been appointed as the public relations agency for global online retailer Shopbop. TORSTAR will develop and implement public relations strategies and build overall brand awareness for the leading US-based fashion retailer, as well as working across digital and events. Shopbop is a returning client for TORSTAR and has been welcomed back to the agency following less than 12 months away from the business. Not only is the move a testament to the success of the existing partnership between TORSTAR and Shopbop, but demonstrates the agency’s unrivalled understanding of the brand and retail business expertise. Since its launch in 2000, Shopbop has grown to become one of the leading fashion retailers in the world, offering a comprehensive collection of apparel and accessories with over 800 designers. It also offers a range of shopping boutiques dedicated to categories including denim, gifts, activewear and editors’ picks. Acquired by Inc in 2006, Shopbop has continued to build upon its success with a commitment to staying ahead of the curve and providing an exceptional, personalised shopping experience. The globally recognised fashion merchant is also a pioneer of the magazine-meets-boutique approach to online shopping, and renowned for championing both new design talent and established industry leaders. TORSTAR Founder and CEO Tory Archbold said, “We are thrilled to once again be working with Shopbop. Not only is the partnership a testament to our understanding of the brand and the modern fashion landscape, but our ability to drive strategic communications, sales and awareness. They are global retail experts and we look forward to collaborating to take Shopbop to the next level.”