SEPHORA x MISSGUIDED HALLOWEEN ACTIVATION

  TORSTAR created a Sephora and Missguided co-branded “invite only” Halloween event at TORSTAR HQ. Influencers and media were treated to Halloween inspired make-up courtesy of Sephora to complement their hand-picked Missguided outfit. Video content was created to amplify the event via digital media platforms and an influencer social media reach of 5 million was achieved within a 24 hour period. #missguidead #HALLOWEENatsephora