SEAFOLLY

HALF A BILLION REASONS WHY SEAFOLLY LOVED TORSTAR

SEAFOLLY’s latest campaign featuring international social media superstar Gigi Hadid, an extraordinary shoot in Miami and a now-famous ‘Jungle Out There’ bikini image, is the most successful PR campaign in the swimwear brand’s history.

The success is based on an international communications strategy, created and executed by TORSTAR, SEAFOLLY’s global PR and Communications partner. The SEAFOLLY creative team developed and produced the global creative campaign. The integrated campaign was co-ordinated to secure coverage in the US, UK, Australia, France and Germany.

“The strategy our team created, executed and managed with global PR partners netted SEAFOLLY almost half a billion dollars in media value over a 7-day period,” says TORSTAR founder and CEO, Tory Archbold. “We have a simple, strategic goal. To make SEAFOLLY the most recognisable swimwear brand in the world.”

When Hadid posted an image from the Miami shoot on her personal Instagram, she received 380,000 likes in 12 hours and the image went viral.

The campaign images secured a front cover and feature in Australia’s Sunday Style and global alliances with portals including Vogue, Elle, marie claire, Glamour and Who What Wear.

SEAFOLLY CEO, Anthony Halas is delighted with the success of both the campaign, and Hadid as the face of the brand. “She is aspirational but attainable, someone people can relate to,” he says.