Since 2008, TORSTAR has been Nespresso’s premium agency for event and key opinion leader campaigns. Originally charged to launch the retail concept in Australia, TORSTAR continues to collaborate with Nespresso to execute inspirational, innovative and premium events to launch new products to media and key influencers. TORSTAR continues to develop and nurture Nespresso’s Key Opinion Leader strategy and ambassador engagement campaigns that remain an integral part of the brand DNA. This high profile advocacy continues to elevate Nespresso within the lifestyle space. TORSTAR’s key objective is to secure media coverage in tier 1 fashion and lifestyle media; generate mass social media coverage; work alongside celebrity chefs to bring the luxury Nespresso experience to life; execute new and creative event experiences; and hero Nespresso brand ambassadors. TORSTAR’s relationships with top tier celebrities and key influencers ensure that TORSTAR activations remain coveted and highly anticipated events. Internationally, TORSTAR remains the only creative agency to work with Nespresso on high profile projects, a relationship that falls outside their global PR partnerships. Over $2million media coverage generated across fashion, lifestyle, digital and social media for the launch of Umilk, July 2013. Over $3million in media coverage across a broad platform of media for the launch of Inissia, March 2014. Nespresso Umilk Launch - July 30, 2013 from Torstar on Vimeo.