GRAZIA

TORSTAR launches Grazia in Australia

TORSTAR was responsible for launching Italian cult magazine GRAZIA in Australia this month as a robust pure-play with an original content offering geared to engage customers. The progressive approach to the resurrection of this much loved masthead is being led by Marne Schwartz, Nicole Keats Torrance, and investor Peter Howarth.

Grazia.com.au returns to the Australian market with a streamlined and flat editorial structure with digital natives steering key pillars of luxury and high street fashion, beauty, culture and entertainment.

TORSTAR worked closely with the executive team to reposition the brand and delivered insights and strategic direction ensuring that GRAZIA was included in women’s fashion and lifestyle conversation across trade and consumer media.

GRAZIA has aspirations to be the #1 women’s fashion and lifestyle platform. Watch this space…