To reinforce brand advocacy, bring the brand positioning and story to life, Nespresso hosted its first Australian consumer event targeting Club Members. The Nespresso Ultimate Coffee Experience was created and managed by the TORSTAR event team and hosted at Pier One Sydney.

The guest list was determined by a national promotion launched across Nespresso social media platforms. Club Members were given the opportunity to win 2 tickets to attend the event.

Arriving from all around Australia, guests were treated to an exclusive evening with the Nespresso executive team, Culinary brand Ambassadors Tetsuya Wakuda, Shannon Bennett and celebrity guests. Bespoke experiences from past events were brought together to create an evening of surprise and delight delivering a lasting memory of what it means to be part of the global Nespresso family.