Iconic British brand Mulberry launched its Spring/Summer 17 collection at London Fashion Week on Sunday 18th September 2016 at The Printworks with overwhelming positive reviews.

This is the second collection under the helm of new creative director Johnny Coca, who is entrusted with bringing the brand’s heritage back to life whilst creating a new vision for the label.

The highly anticipated collection saw luxe velvets, single colour embellishment (like black paisleys on khaki or oxblood) and oversized frills. Silk dresses and thigh high midis with rich colour palettes sashayed down the runway. Looks were sleek and sophisticated whilst still retaining the beloved Mulberry playfulness. The heritage brand is known for its beautifully tailored classic bags and Coca certainly didn’t disappoint with a reinvented take on the Bayswater receiving rave reviews.

The newest IT bag is the Piccadilly, a larger version of Mulberry’s iconic Bayswater which comes in the colour of the season – Oxblood.

The London fash packs was out in full force for once of the most prestigious shows of the season, with celebrities and influencers including IT girls Anais Gallagher, Charlotte Groeneveld and actress Ivy Chen.

Receiving outstanding reviews from Vogue, Women’s Wear Daily and The Times (both US and UK), Mulberry’s resurgence is just beginning.

“I wanted it to be less heavy than last season in terms of architecture. I wanted something more poetic and romantic, but I like the opposition for something strong with something soft, so I was looking at all the clothing from rockers and students,” says Johnny Coca, Creative Director of Mulberry.