The number one British cosmetics company ICONIC London is bringing their internationally renowned makeup and accessories to Australia and will be exclusively distributed with MYER nationally.

ICONIC London is a brand created for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic. Inspiring everybody to love makeup and to be original.

ICONIC London have quickly become internationally recognised and loved by professional makeup artists, celebrities, bloggers and leading Beauty Editors, for their range including vegan brushes and cruelty free products that are created with an innate love and passion for cosmetics to transform any look.

Launching in 21 select Myer stores, Founder Jade Elliott says ”When I started ICONIC London 3 years ago I never would have believed the incredible journey it’s taken. From starting the brand in my bedroom in 2015, to it now being stocked in Myer is beyond my wildest dreams. Having worked on a beauty counter at Myer as a makeup obsessed 21 year old, I can’t believe my brand will now be sitting in 21 stores across Australia – it’s unreal. Myers global reputation for quality, fashion and style makes it the perfect home for ICONIC London and I can’t wait to see it on the shelves. I am beyond excited to start the next part of this amazing journey.”

Elliott’s drive and determination has led to a journey beyond her wildest dreams. From humble beginnings in 2015, in its first year the brand went from a bedroom start-up to being one of the hottest beauty brands on the market featuring in Vogue UK, used by the likes of Kim Kardashian, stocked in one of the most prestigious department stores in the UK, Harvey Nichols, and quickly building a squad of loyal and loving customers worldwide.

The range launching into Australia and MYER will include the ICONIC Contouring Kits, Pigment Foundation Sticks, Illuminators, Strobing Sticks and the Original Shimmer Palette.

The range is an exciting addition to Myer with Group General Manager Cosmetics and Intimate Apparel, Gillian Ridley Whittle welcoming the brand “Myer is the ultimate beauty destination and to add further strength to our offer we are thrilled to be launching British beauty brand ICONIC London to our portfolio.  This trend setting beauty brand adored by make-up artists and celebrities worldwide including Kim Kardashian will launch as a department store exclusive in 21 Myer stores in late October.  We are extremely confident our valued Myer customers will be excited with the addition of this sought after brand that has continued to take the world by storm due to its fun, affordable and iconic make-up collections.”


www.iconiclondoninc.com | @iconic.london