On Wednesday 10th June 2015 , TORSTAR launched global fashion favorite FOREVER 21’s flagship store in Australia at Sydney’s iconic shopping precinct Pitt Street Mall.

TORSTAR was responsible for all corporate communications with relation to FOREVER 21 CEO Mr Don Chang, consumer media communications, event creative and execution, plus guest list management including digital amplification of the event.

Press highlights within 24hrs of launch included broadcast coverage across Ch7 and Ch9 6pm news and CNBC regional, The Daily Telegraph, Sydney Morning Herald, Australian Financial Review and Daily Mail.

To mark the occasion, over a hundred media, celebrity and VIP guests including Tegan Martin, Erin Holland, Renae Ayris, Sally Obermeder, Casey Burgess, Kristian ‘Krit’ Schmidt were invited to walk the yellow carpet for an exclusive first look at the FOREVER 21 retail space.

Following the media http://laparkan.com/buy-sildenafil/ preview, celebrity co-hosts Samantha Jade and Didier Cohen mingled with awaiting crowds and took part in official yellow ribbon cutting to welcome consumers into store so the official first day of trade. Live in store entertainment was provided throughout the day by DJ due Dem Foxes.

Now the largest single retailer space on Pitt St spanning 3 levels and 2800 m2, Forever 21’s Australian flagship will offer customers an extensive selection of apparel and accessories from FOREVER 21 Women, FOREVER 21 Men, FOREVER 21 Plus, and FOREVER 21’s active as well as lingerie, and footwear lines. The flagship store for the US retailer marks FOREVER 21’s third and largest Australian venture following Brisbane’s Queen St Mall in October 2014 and Sydney’s Macquarie Centre in December 2014.