International cult beauty brand, Flower Beauty, will launch in Australia Thursday, December 6 exclusively on Chemist Warehouse online.

The brand will be available in over 300 Chemist Warehouse stores nationally as of January 2019.  The 100% cruelty-free and affordable luxe cosmetic brand is the brainchild of Award-winning actress and entrepreneur, Drew Barrymore, and is inspired by her years of experience in the makeup artist chair. Its innovative high-quality ingredients and premium packaging have made Flower Beauty one of the fastest growing cosmetic brand in the US. 

Aimed at empowering women to embrace their own form of beauty, each product in the range is imbued with Drew’s signature soulful style and optimism. The global beauty community has been quick to celebrate the brand with multiple beauty awards from prestigious titles such as Cosmopolitan, Allure Beauty, Good Housekeeping, Woman’s Day and People. 

Asked about the one beauty product that she cannot live without, Drew says it’s the Zoom-In Ultimate Mascara. “I’m a mascara girl,” she says. “Sometimes it comes down to having no time! A busy working mum and it’s the one product I know that will make me look 100 times better, simply and quickly. A good mascara is heaven to me, and the Zoom-In Mascara actually lets you customise lash volume and length with its adjustable brush.” 

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Flower Beauty will be available exclusively to Chemist Warehouse stores nationwide and in addition, distributing online through chemistwarehouse.com.au from December and will stock over 100 SKUs ranging from $3.99 – $13.99 in price.

 

For further enquiries please contact:

Torstar

+61 9199 5200

beauty@torstar.com.au