In 2017, Eco-warrior Emma Watson, authentically endorsed Sukin’s hydrating mist toner across her own social media channels. TORSTAR drove this endorsement with our global media relationships securing fast-breaking news within 24 hours reaching the largest news sites in Australia, North America, Singapore and the United Kingdom. This endorsement was the biggest social media campaign for the brand driving SEO and and a year later the humble Hydrating Mist Toner now sells 1 every 52 seconds.

TORSTAR have represented Sukin Natural Skincare since 2013. Within this time, TORSTAR partnered with the Sukin Founders to grow the Melbourne brand into a globally recognised company and acquisition target. Sukin was acquired by BWX in 2016 and now forms part of a global natural skincare portfolio worth close to 800 million dollars. We have been responsible for pioneering the global communications placing compelling brand stories in Australia, North America and Singapore and building a network of genuine influencer partnerships.

Since January 2018 we have delivered over 70 million impressions cementing our place as the #1 Australian agency for the sustainable and eco-friendly category. We continue to build the foundation of the Sukin tribe #iamsukin with like-minded influencers across Australia and New Zealand.